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We’re not motivated by marketing, fads, or 12-step skincare routines; instead we focus on the 7 anti-ageing essentials that science has proven will really make a difference to the health and appearance of your skin.

World-class, scientific research informs everything we do. Our range of Australian made, evidence-based skincare is dedicated to improving and refining your skin while addressing the visible signs of ageing.

Our 3-Step Anti-Ageing Plan

Step One

Refine

Cleanse - Exfoliate - Tone
The very first step in improving the look, feel, and function of your skin. Cleansing diligently with our gentle but effective Hydro Gel Cleanser will remove dirt, excess oil, makeup and sunscreen without stripping the skin’s natural oils and moisture. Next, our innovative pH Balance Gel Toner will calm, balance and hydrate your skin, helping to minimise pores.

Once or twice weekly, gently buffing away expired skin cells with our Detoxing Exfoliant will encourage cellular renewal, refine skin tone and texture and reboot your natural radiance. Hello, glow.
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Step Two

Repair

Targeted Treatment
Replenishing lost moisture and rebuilding the skin’s natural barrier protection is an important part of an effective anti-ageing regime. We use a considered blend of potent actives in the right concentration and combination to not only address the visible signs of ageing such as fine lines and wrinkles but to help boost cellular regeneration below the surface.

Our signature EPI-gN™ Serum is powered by 18 potent plant actives to create change at a cellular level while restoring skin tone, texture, and radiance. Our Eye Repair is a luxe, targeted treatment for the delicate eye area to support and nourish while putting fine lines and wrinkles into soft focus.
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Step Three

Protect

Day & Night Protection
Environmental stressors such as exposure to UV light, pollution, and free radicals can all contribute to premature ageing. Protecting your skin with antioxidants and fortifying the skin’s barrier protection with dependable moisture boosters like Hydrating Day Defence and Intensive Night Repair help to not only soothe, soften, and reset the skin but minimise further environmental damage.
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The Journal

Diver deeper and learn more from our experts.

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  • The Skincare Language

    The Skincare Language

    If you are new to the world of skincare, it can be daunting to understand all the language used. Words like ‘collagen’, ‘sebum’ and ‘hyaluronic acid’ are thrown around and can be confusing. As always, Ellus & Krue have your back and have compiled a list of definitions of the most common aspects of the skincare language, so you don’t have to search google every time you read an article.
    Read more
  • Go Green

    Go Green

    Clear and smooth skin takes commitment and there are several factors to consider when starting your healthy skin journey. Combining a balanced diet and Ellus & Krue products into your skin care routine, is one of the best ways to start. 

    Read more
  • Niacinamide

    Niacinamide

    Here at Ellus & Krue we like to shine the spotlight on unsung heroes, which is why we love Niacinamide. Its an over achiever but doesn’t always get the recognition that it fully deserves
    Read more
  • Beauty Industry Trend: Indie Beauty

    Beauty Industry Trend: Indie Beauty

    We've all seen the launches from major beauty brands, and honestly, some of them are getting a little boring, with the same product claims, ingredients and product offering. Enter independent beauty brands with a fresh new take on the beauty industry. These young, independent brands are driving a surge of creativity in the beauty industry.
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  • Vitamin A

    Vitamin A

    Vitamin A is an essential nutrient needed for our body’s functionality in particular our vision, immune system and cellular communication. When talking about skin however, it also has a number of amazing properties which can assist in maintaining healthy skin.
    Read more
  • Free Radicals

    Free Radicals

    Think Romeo and Juliet and how his bad attitude was affecting all of those around him before he met Juliet. The same can be said about free radicals. Free radicals are unpaired electrons within our body and essentially looking for their ‘Juliet’. 
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  • Hyaluronic Acid

    Hyaluronic Acid

    Hyaluronic Acid is a natural substance produced by our bodies, which does wonders for our skin. However, our production of hyaluronic acid decreases as we age and due to the effects of environmental pollutants and excessive exposure to UV radiation.

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