We provide innovative evidence-based skincare that empowers everyone with healthy skin at any age. Ellus & Krue is committed to furthering cancer and ageing research by donating 20% of the proceeds from every sale ongoing research into cancer and ageing to live better for longer.
SKINCARE THAT WORKS
Our father was struggling to heal his skin after having skin cancer surgery - the topical creams he was prescribed left his skin severely inflamed and it was damaging his healthy skin cells, slowing down the healing process. We were determined to find a solution - skincare that would support skin health and healing.
After meeting Professor Derek Richard, the Director of Queensland’s Cancer & Ageing Research Laboratories, and being inspired by his work into DNA damage and repair, we saw the opportunity for targeted skincare that was grounded in real science.
Working with Professor Richard, we formulated a serum to help promote skin healing for our father. We didn’t know it at the time, but we had just created a game changing skincare product. After using the serum, our dad’s skin healed rapidly but there were other benefits based on the formulation. We decided to have the rest of our family and friends try our new face serum. No matter what anyone's skin type was, from oily to sensitive - everyone saw the same results. Skin that had a new radiance, fewer fine lines and wrinkles, a refined skin tone and skin that was more hydrated than it had been in a long time. Our EPI-gN Serum was born. THE RIGHT INGREDIENTS IN THE RIGHT AMOUNT
“EPI-gN is a unique, game changing technology. Many skin care products tackle individual drivers of ageing skin but with this product we sought to tackle all of them at the same time,” explains Professor Richard.
“In the serum we have potent antioxidants that mop up free radicals, ingredients that stimulate collagen and elastin production, ingredients that are designed to reduce redness and ingredients that stimulate cell growth. Importantly, the serum contains the correct amount of these ingredients to actually work. We haven’t skimped on them to save money,” he adds.
This ethos is how we approached the rest of the skincare range - a skincare routine that has the right ingredients in the right amount so that you can see real change in your skin.
In the Ellus & Krue skincare range, you WILL find skincare ingredients like Niacinamide, Retinol, Coconut Oil and Aloe Vera to improve your skin. You WON’T find any glycols, parabens or SLSs. Discover more about our ingredients in the GLOSSARY
The Ellus & Krue family continues to partner with Professor Derek Richard as we develop our product range further. As a microbiologist, Professor Richard brings a unique and focused perspective to our skincare - ingredients and formulations that work for all skin types that target skin concerns like dehydration, redness, and pigmentation while helping to combat the signs of ageing.
His wealth of experience and world-renowned research are a cornerstone to the efficacy and success of the Ellus & Krue skincare range.
Born and raised on the Gold Coast, we are committed to supporting our community. Ellus & Krue is a certified “Australian Made” business, we use local producers for our packaging and source most of our raw ingredients from local suppliers. We use recyclable packaging and plant-based inks to ensure we are mindful of our eco-footprint.
ELLUS & KRUE acknowledges the traditional custodians of country around Australia — especially the Yugambeh People here in South-East Queensland where we are based — and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all First Nation’s People today.
SKINCARE TO FEEL GOOD ABOUT
We want you and your skin to feel good when using Ellus & Krue’s powerful anti-ageing skincare.
Certified B Corporation: we meet the highest verified standards of social and environmental performance, transparency, and accountability and are committed to using the power of business to build a more inclusive and sustainable economy.
Donation to cancer research: we donate 20% of the proceeds of every sale back to Professor Derek’s world-leading research at the Cancer and Ageing Research Foundation.