Years of outdoor work, combined with a love of fishing – mostly without sun protection – left dad Tony with a legacy of skin cancer from the age of 50. With eight basal cell carcinomas removed over 20 years, the topical creams he had been prescribed were not helping his skin to heal and recover. The family became determined to find a solution.
“After his treatments, his skin would always be dry from the liquid nitrogen, and he struggled with finding products that would actually help him. He’d had a lot of treatments and his skin was terribly red and inflamed. We just wanted to make a natural product that would help,” Anthony says.
After going back and forth with ingredient profiles for the basis of a skincare product, and doing some experimentation with a local compounding pharmacist, the family had a stroke of serendipity. At an event two years ago, they happened to meet Professor Derek Richard – originally from Dundee, Scotland and now scientific director of the Cancer and Ageing Research Foundation at Queensland University of Technology, a microbiologist renowned for his work on the science of ageing. Professor Richard’s lifelong research into the proteins responsible for the ageing process, led him to pinpoint the most effective ingredients for repairing and revitalising skin.
Anthony said: “We reached out to Derek, and we said we wanted to start a skincare company. And really, since then, we have been collaborating, going backwards and forwards with the ingredients and samples and doing months and months of testing.”
“We didn’t know it at the time but working with Professor Richard we were creating a game-changing skincare product. After using the serum, our dad’s skin healed rapidly but there were other benefits based on the formulation. “We decided to have the rest of our family and friends try our new face serum. No matter what anyone's skin type was, from oily to sensitive - everyone saw the same results - fewer fine lines and wrinkles, a refined skin tone and skin that was more hydrated than it had been in a long time.”
For the Painter family, building a relationship with Professor Richard became an opportunity not only to promote evidence-based skincare but to support ongoing research into cancer and ageing. Anthony said: “As a microbiologist, Professor Richard brings a unique perspective to our skincare - ingredients and formulations that work for all skin types that target skin concerns like dehydration, redness, and pigmentation while helping to combat the signs of ageing.
Professor Richard agreed it was a win-win relationship: “Working together with Ellus & Krue presented a new philanthropic kind of model where we could bring the research together with their business acumen and knowledge, and this enabled us to take it to the public, so it's been a win-win situation.” Professor Richard said the Epi-gN serum took a year to formulate to ensure it had all the right ingredients and most importantly at the right percentage to create real change in the skin. He said: “One thing I was sure of was that if I was going to do it, I was going to do it properly without cutting corners. And I was going to make sure that whatever we used, was made from the ground up.”
SKINCARE TO FEEL GOOD ABOUT
We want you and your skin to feel good when using Ellus & Krue’s powerful anti-ageing skincare. Certified B Corporation: we meet the highest verified standards of social and environmental performance, transparency, and accountability and are committed to using the power of business to build a more inclusive and sustainable economy. Vegan Skincare Cruelty-free Skincare Donation to cancer research: we donate 20% of the proceeds of every sale back to Professor Derek’s world-leading research at the Cancer and Ageing Research Foundation.
What’s in the serum? The super serum contains antioxidants to clean up free radicals, stimulate collagen and elastin production, reduce redness, and stimulate cell growth.
The unique formula includes:
◾ Curcumin with its soothing anti-bacterial properties, to reduce redness
◾ Wakame seaweed to smooth the skin back to plump and hydrated
◾ French lilac for antioxidants and phytonutrients
◾ Naringenin to protect skin against moisture loss
◾ Nicotinamide to refine texture and create firmness
“All these active ingredients combined with peptides, work in unison and the correct concentration of each ingredient ensures the skin receives the precise amount of what it needs,” says Professor Richard. “What’s unique is that every ingredient in the serum does a job in the serum. There are no fillers, and every product is at the right strength without compromise,” he said.
“What does it do to combat ageing? It reduces redness, it targets hyper-pigmentation, controls bacterial on the skin, restores cell growth. “We haven’t skimped on them to save money. This ethos is how we approached the rest of the skincare range - a skincare routine that has the right ingredients in the right amount so that you can see real change in your skin within the first month of usage.”
Australian made and owned: Born and raised on the Gold Coast, we are committed to supporting our community. Ellus & Krue is a certified “Australian Made” business, we use local producers for our packaging and source most of our raw ingredients from local suppliers. We use recyclable packaging and plant-based inks to ensure we are mindful of our eco-footprint. We acknowledge and pay respect to the land and the traditional families of the Yugambeh region of South East Queensland and their Elders past present and emerging. The Yugambeh region includes families that identify as Kombumerri, Mununjali, Wangerriburra and others.