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The Skincare Language

The Skincare Language

If you are new to the world of skincare, it can be daunting to understand all the language used. Words like ‘collagen’, ‘sebum’ and ‘hyaluronic acid’ are thrown around and can be confusing. As always, Ellus & Krue have your back and have compiled a list of definitions of the most common aspects of the skincare language, so you don’t have to search google every time you read an article.


Collagen is the protein that holds the body together and is found in our bones, muscles, skin and tendons. As we age, our collagen production declines leading to fine lines, wrinkles, loose skin and dryness. The production of collagen can be restored through a variety of methods and Ellus & Krue products are full of ingredients that can boost this process.


That oil on your skin... that is sebum. Sebum is created through the sebaceous glands, and acts as our body’s natural moisturiser, keeping water in and irritants out. We all have sebum in the glands of our body except for the soles of our feet and our palms, which is why they never get oily. Dry skin is often a sign that your body is not producing enough sebum. Similarly, producing too much sebum can lead to overly oily skin, which clogs pores and leads to skin issues such as acne.

Too much sebum can lead to breakouts and clogged pores

Hyaluronic Acid

If you want to maintain your youthful glow, hyaluronic acid is your new best friend. Hyaluronic acid is known to boost skin hydration due to its promotion of keratinocyte proliferation (expansion of cell production) and helps increase the levels of retinoic acid (natural Vitamin A) in the skin. Hyaluronic acid occurs naturally in the skin and diminishes every year that we age, so it’s important to supply the skin regularly with it to enhance cellular activity and give a healthy glow.


Antioxidants are the hot topic at the moment and rightly so. Antioxidants neutralise toxic effects generated by free radicals from different sources that may cause damage to the normal skin cells. They ultimately protect the skin and are considered important in maintaining healthy skin. Antioxidants also enhance DNA repair and are crucial for the prevention and removal of damaged caused by UV radiation.

Antioxidant rich face serum, EPI-gN Serum

Free Radicals

Free radicals are reactive chemicals within our body, which have unpaired electrons. As they are unpaired, essentially these little guys are on a constant mission to find a partner and cause damage to our skin in this pursuit. Our skin is the largest organ in our body and is constantly exposed to environmental factors such as pollutants and UV radiation. These produce oxidants which damage our skin cell membranes, however antioxidants can neutralise the effects caused by free radicals.

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