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A % of your purchase supports cancer & ageing research
A % of your purchase supports cancer & ageing research
REPAIR SUN DAMAGED SKIN WITH THE EPI-GN SERUM
REPAIR SUN DAMAGED SKIN WITH THE EPI-GN SERUM
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Hyaluronic Acid

Hyaluronic Acid

Hyaluronic Acid is a natural substance produced by our bodies, which does wonders for our skin. However, our production of hyaluronic acid decreases as we age and due to the effects of environmental pollutants and excessive exposure to UV radiation. So why is it important for you to select skincare products that have hyaluronic acid?

First of all, what is hyaluronic acid

Hyaluronic acid is one of the major components of the skin’s extracellular environment. It sits alongside components such as collagen and elastin which are essential for keeping the skin healthy and plump which in turn makes our skin look radiant. It’s an ingredient which can be found in a range of skincare products due to its effectiveness and importance. Hyaluronic acid’s main function is to maintain moisture in the skin, however it has a number of other skin beneficial properties.

What does hyaluronic acid do for our skin?

The key purpose of hyaluronic acid is to retain the skin’s moisture and boost its hydration. Hydrated skin equals glowing skin and this little molecule is a hard worker, being able to hold up to 1000 times its weight in hydration. The hydration provided from hyaluronic acid also helps to keep our skin looking firmer and hydrated, with ageing associated with the loss of moisture.

Providing your skin with a daily dose of hyaluronic acid can help increase and enhance cellular activity. Targeting skin at a cellular level is what we do with our Ellus & Krue products and is important to ensure that your skin remains healthy. As we age our skin cell efficiency slows and degrades, which results in what we associate with ageing; wrinkles, sagging skin and boosting our skin at a cellular level will help to keep them fit and active.

Supplying the skin with a regular dose of hyaluronic acid will help to keep it healthy and help reduce the signs of ageing. Our EPI-gN™ Serum includes hyaluronic acid to give you that much needed daily boost.

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