Skip to content
Home The Journal


We like to shine the spotlight on unsung heroes, which is why we love Niacinamide. It's an over achiever but doesn’t always get the recognition that it fully deserves.

Niacinamide (also known as nicotinamide) is a form of Vitamin B3, an essential nutrient required for the functionality of our body. It has properties that boost your metabolism along with a number of cellular processes. It can be taken orally via tablets and is used within a number of skincare products  due to its compatibility with a wide number of other ingredients. Niacinamide’s uses are varying and also work with the natural substances within your skin to leave it looking and feeling healthy.

Why is Niacinamide Good for Your Skin?

Niacinamide benefits the skin in a number of ways. The better question is probably; “what doesn’t Niacinamide do for the skin?”, it's a serious powerhouse when it comes to skin health.

Niacinamide improves the hydration of the skin by locking in moisture and building proteins such as collagen, which keeps the skin vibrant and firm. It also improves the overall complexion of the skin, reducing uneven skin tone, dullness and fine lines and wrinkles which can leave the skin glowing.

Ellus & Krue's EPI-gN Serum

The ingredient also improves the skin’s protective barrier, reducing the impact of environmental damage and visibly improves enlarged pores, as well as boosting protection from UV rays which can cause long lasting damage to the skin.

Niacinamide is a really important component of the DNA repair that our cells and skin do every day and is broken down into a compound called NAD+. As we get older, our NAD+ levels drop, and we start to see the signs of ageing in our skin.  

We use a unique combination of Niacinamide and Nicotinamide Riboside in our EPI-gN Serum as the two ingredients are so effective at calming skin redness and refining skin tone. Niacinamide provides your skin with an initial burst and the Nicotinamide Riboside is a slower release, so it gives your skin protection over a longer period and your skin will look and feel younger.

@ootdstylistaa uses EPI-gN Serum to reboot her skin's natural radiance

Leave a comment

Comments must be approved before appearing

* Required fields

Previous The Skincare Language
Next Natural Skincare Ingredients Proven To Work