Body and Soul
According to a professor of ageing this Aussie face serum will 'change your life'
Botox in a bottle?
It’s safe to say the skincare market is oversaturated and hard to navigate. Understanding the back of labels is one thing, while buying into trends, deciphering myths and skincare misconceptions is another.
And it seems like we’ve been buying and trying more than ever. The pandemic, isolation and high levels of stress mean we’ve been turning to self-care - and skincare especially in order to find ways to make ourselves feel a bit better.
There’s even a term for it – Zoe Foster Blake dubbed it the Lipstick Indicator in a Instagram post overnight, whereas US beauty based podcast Fat Mascara call it the Serum Index. It’s when consumers turn to beauty products as an affordable indulgence during uncertain financial times.
So while you’re on the hunt for a complexion-boosting concoction to blow your socks off, let me introduce you to a new serum that may do just that. But first, a little 101 on ageing.
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Why do we age?
When it comes to understanding the science and ageing of skin, Professor Derek Richard knows his stuff. The scientific director of the Cancer & Ageing Research Program at Queensland University of Technology, his work includes understanding the biological processes that cause us to age.
What accelerates ageing?
Some people age faster than others, some are genetically blessed. However, there’s some ageing accelerators you have control over, which means you can help yourself slow the effects of wrinkles, pigmentation and age spots.
“Without a doubt in Australia, the single biggest driver of skin ageing is the sun. Ultraviolet light penetrates the skin cells and directly damages our genetic code. If you have fair skin this is particularly a problem,” explains Professor Richard.
“Another real danger to the skin is through smoking. Cigarette smoke contains chemicals that damage the genetic code. These chemicals pass through the lungs and into the blood and are distributed to every cell in the body, including skin. Smokers in general look older than non-smokers. That’s because biologically they are older. Their genetic code has been damaged more than it should be for their age.”
The last factor to really cause damage to the skin cells genetic code is free radicals. “These chemicals exist throughout the environment. The best way to reduce this type of damage is to have a reductant (antioxidant) in your skincare,” explains Professor Richard.
Can skincare make a difference?
“Skin is the barrier to a very harsh environment. The air surrounding us contains pollutants, free radicals, ultraviolet radiation, and even temperature. The skin has an answer for all of these, but as we get older it’s ability to respond and adapt decreases, so we need an intervention that restores its vitality,” he explains.
Professor Richard’s skincare philosophy is to tackle multiple causes of ageing, using natural ingredients at the correct doses. He believes a good skincare routine is important, but the products and ingredients have to measure up. And the younger you start looking after your complexion, the better.
“We can never undo the damage caused by mutation to the genetic code, but we can suppress the outcome of how cells respond to damage. Taken early enough, good skin care will work to protect the skin cells from genetic damage,” he says.
The EPI-gN technology
Now it’s this serum. Formulated and developed in Australia and made from a combination of science and plant-based ingredients including niacinamide, curcumin, hyaluronic acid and peptides, it took over a year to formulate.
EPI-gN Serum ($248, at Ellus & Krue)
“EPI-gN is a unique and I believe game changing technology. Many skin care products tackle individual drivers of ageing skin but with this product we sought to tackle all of them at the same time,” explains Professor Richard.
“In the serum for example we have potent anti-oxidants that mop up free radicals, ingredients that stimulate collagen and elastin production, antibacterial ingredients, ingredients that are designed to reduce redness and ingredients that stimulate cell growth. Importantly, the serum contains the correct amount of these ingredients to actually work. We haven’t skimped on them to save money,” he adds.
Designed to be used for all skin types and concerns, with results varying from a few day to four weeks. “This is usually in the form of the dead, dry skin flaking away as the younger cells push upwards. The serum penetrates deep into the skin impacting how the skin regenerates and drives away those fine lines,” he says.
“If you have unhealthy skin this product will change your life. For younger consumers it will preserve your skin for longer, protecting your skins DNA and keeping those cells healthy and productive.”
It’s expensive. And granted not everyone can afford it, so here’s a few other serums that also target multiple signs of ageing and work for all skin types.
Source Article: https://www.bodyandsoul.com.au/lifestyle/beauty/according-to-a-professor-of-ageing-this-aussie-face-serum-will-change-your-life/news-story/457c9157e251fd346a8e5c3e5353ac87